Why I've Ignored 2018's Colors of the Year Paint Company Photos

Color of the Year

Every year there is a major announcement of the Color of the Year. It predicts what color is trending and how you will see it everywhere. So the rush to unveil the colors is everywhere. Fashion runways, home furnishings, accessories – nothing is untouched with the blessed color and there is much fanfare.

Pantone Color of the Year 2018

Pantone Ultra Volet 18-3838

My first introduction to the term “color of the year” was through the Pantone Company.  Pantone is a world renowned authority on color trends. They are hired by major companies for forecasting colors for product design, graphic design, and fashions.  The Pantone choice for 2018 is Ultraviolet.Executive director, Leatrice Eiseman says that ultra violet lights the way for what is to come: exploring galaxies, newer technologies and artistic expressions to name a few.

Ben Moore 2018 color of the year

Caliente  AF- 290 from Benjamin Moore

Just when I thought that I had direction as to what was the hot new “color of the year,” paint companies started getting in lock step with the trend. Pantone’s big reveal of what colors are trending happens in December.  Not to be outdone, Benjamin Moore announces its color of the year. But guess what? Their announcement is in October. This year’s choice from Benjamin Moore is Caliente 

  Sherwin Williams 2018 Color of the Year

Sherwin Williams Oceanside SW 6496

Though they are all very different the one thing that I noticed with these three colors is how deep and rich they are.  Sherwin Williams chose Oceanside as the 2018 Color of the year. Look at the jewel toned nature of these colors.  That gives me a clue that saturated colors are back.  Rich colors that jump out at you, not just a backdrop.

Behr Paints 2018 Color In the Moment

Behr “In The Moment”  T – 1815

Every company jumps the shark, so to speak.  They want to be first.  They want to be different.  That is we should ignore the trend for the most part.  The trends will come and go.  But we live with the colors that we love and won’t tire of easily.  You love red?  Make it yours. Blue green reminds you of your favorite ocean side vacation?  Go for it.  But most of us are going to splash the color of  the year (of any one of these paint companies) here and there around our home in the form of accessories like pillows and other home decor items.

Have fun and embrace what works for you in paint colors.  You can paint again, but would you want to redo your whole house?  So my advice is to schedule a consultation with a certified true color expert.  At Mary Etta Designs, color is one of our favorite consultations. Schedule an appointment with us today.

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